1. Accreditation Review Result
ABEST21 International Accreditation Result of the Master of Business Administration Program,
College of Graduate Study in Management, Khon Kaen University, Thailand is as follows:
“ABEST21 International certifies that the School’s educational and research activities generally
satisfy accreditation standards. The School’s Kaizen plans are good and quality maintenance and prospects for the improvement of education and research are promising and good.
Accreditation commences April 1, 2025 for a five-year period.”
2. Comprehensive Review
- The school’s mission is aligned to the university’s mission.
- There are three (3) tracks of the MBA program offered. This enables the school to attract diverse students. However, the number of international students of different nationalities should be increased.
- The program aims to integrate academic knowledge and business practices through its curriculum development and delivery. The research portfolio of the faculty members needs to be strengthening to equip students with the academic knowledge and required skills.
- There are 14 participating faculty members, however the school has no professors. There is also a gap in terms of the age group of the faculty members. 11 of the 14 members aged 50 and above.
- Preparing the faculty members to fulfill the job promotion policy and requirement are crucial.
- A systematic and formal engagement with the school’s alumni could facilitate the school in developing and/or revising its curriculum. It is recommended for the school to optimize its alumni association network.
- A comprehensive action plan is needed to support the School in realizing its mission and the program’s goal.
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The school has a good prospect to be expanded as has a very important modal, including university environment, support from the leader and so on. However, there is some rooms that need to be improved. The most important thing:
- Related with the decreasing number of students and also the mission to increase the foreign students to make more diversity, the school needs to make an effective promotion, road show, exhibition to the potential segmented market, including China and Southeast Asian countries.
- Related with the collaboration, there is a need to increase the number of collaborations with the alumni and industries and use it as a modal. For example, conducting effective alumni/industrial lectures, industrial internship, as well as attract alumni pr industries to support the school for the endowment or financial collaboration.
- Related the governance, there is a need to have head of administration staffs. Therefore, it also will help the tasks of Dean which already quite many. In addition, there is a need to support the administration (and academic staffs) with mobilities/exchange and language training to make them easier to interact with the foreign student and lecturer.
- The number of international students should be increased to achieve globalization in university.
- Developing a comprehensive action plan is crucial to address the challenges, improve CGSM standards, and ensure clear accountability, thereby guiding the school towards achieving globalization goals.
- The curriculum, as the backbone of the CGSM educational system, must be continuously updated to adapt to technological and environmental changes, ensuring that the school stays aligned with the vision and mission of the CGSM program.
- CGSM has to increase the number of exchange lecturers, research collaboration, exchange students, etc.
- Must add Professor and Assoc. Professor, by making policies to accelerate lecturers to become Assoc. Professor and Assoc. Prof became Prof.
- Faculty Staff must improve their competence in mentorship, counselling, and industry internships.
- CGSM must be more connected to the global education network.
The School’s Feedback:
- Increasing International Student Enrollment: CGSM is expanding its international outreach through roadshows and partnerships with institutions, particularly in China and other regions, to attract diverse students and align with its global objectives.
- Enhancing Alumni and Industry Collaboration: CGSM plans to strengthen ties with alumni networks and industries, offering opportunities for mentorship and internships, thereby enriching the program’s value and depth.
- Supporting Faculty in Academic Advancement: CGSM encourages faculty research and career progression, providing a reward system that promotes publication in high-quality journals, thus fostering academic excellence.
- Developing Educational Infrastructure: CGSM has improved facilities with new buildings and co-working spaces, alongside plans to enhance amenities for international and special-needs students, creating an inclusive, globally-oriented learning environment.
- Comprehensive Action Plan for Quality Improvement: CGSM is developing a comprehensive action plan to address evaluation feedback and support its long-term mission, focusing on curriculum and management enhancements to meet high standards.
PRT Response:
NA
3. Compatibility with the ABEST21 Standards
Chapter 1: Internal Quality Assurance and Management
- Standard 1: Academic Unit Management
- Standard 2: Governance System
- Standard 3: Self-Check/Self-Evaluation
- Standard 4: Staff-Development
- With a small number of the academic members (14) and the administrative staff, the school practice a flat organizational structure. The structure has less hierarchy and could offer a faster decision-making process. Nonetheless, the school’s top management could be ‘overloaded’ with various job scope and responsibility at one time. For instance, the administrative staff is also reporting directly to the assistant dean and the dean.
- The staff performance is evaluated once a year. As a reward, salary increment is offered to the staff. The percentage of the increment differed among the staff depending on their performance. However, the career development of the staff is limited as there is no higher administrative post offered at the school.
- The school has an academic board and administrative board (both is chaired by the Dean). Limited information was provided on the roles of both boards and how do they support the school’s mission.
- The explanation needs to be more detail, while the document is too general. In the management system one point that need to be highlight is the governance/management system that several activities mostly directed to the dean.
- Several explanations do not match the criteria requested by Abest21.
Issues to be improved:
- The school must have a governance system to examine systematically and periodically the appropriateness of its management.
- The school must disclose the analysis of self-check/self-evaluation to its stakeholders and have a feedback system to hear the opinions.
- A system must be designed to evaluate the school’s administration, education, and research and adjust it to comments per criteria.
The School’s Feedback:
CGSM is committed to enhancing its governance system with regular evaluations of management, education, and research. Annual meetings with the academic and administrative boards will assess these areas, ensuring alignment with our mission and standards.
To promote transparency, CGSM will publish self-assessment and evaluation outcomes in its annual report and online. Additionally, we are establishing a feedback system for stakeholders—students, faculty, and others—to share insights, which will be reviewed for continuous improvement.
We are also developing a comprehensive assessment system for managing, education, and research, which will undergo regular reviews in line with ABEST21 criteria to ensure compliance with international standards.
PRT Response:
Points noted.
Chapter 2: Mission Statement
- Standard 5: Mission Statement
- Standard 6: Financial Strategies
- The school’s mission statement includes integrating academic knowledge with business practices and being good individuals who do not forget to contribute to society and foster sustainable growth. The school integrates academic knowledge and business practices through its curriculum delivery. The faculty members include real-case study, business decision making, and industry visit to their course delivery to expose students to business practices and application of knowledge.
- In addition to the supporting faculty members (from industries), most of the school’s participating members have vast experience in industries prior to joining the school. Also, one of the faculty members interviewed runs her own business.
- The school is regarded as an autonomous entity, this includes its financial aspects.
- No funding is provided by the university. The academic and the staff salary and other expenses are paid by the school using its own fund, except for the expenses on facilities, electricity and its related expenses.
- 80% of the school’s source of income is from the tuition fees. To increase its financial strengths, the school target for offering more short courses with industry and securing more research grants.
- The roles of the Business Excellence Center (BEC), which conducts training for companies and organizations, particularly in the Northeastern Region is seen as vital.
- Mission statement is need to be clearly defined and disseminated to their important stakeholders. The financial strategy is also a challenge when the school find a decreasing in number of students.
- Several explanations do not match the criteria requested by Abest21.
Issues to be improved:
The school must plan short-term and long-term financial strategies to secure adequate budgets necessary for realizing its mission statement.
- Activities beyond just using media and websites are carried out to socialize the University’s and the school’s mission to all stakeholders, ensuring that outsiders are well-informed about the university/school’s mission.
The School’s Feedback:
- Financial Strategy: CGSM has developed both short-term and long-term financial strategies to strengthen financial stability. In the short term, the school aims to generate revenue through the BEC Center, which provides industrial training. For the long term, CGSM is focused on expanding programs and attracting students from within Thailand, China, and a broader range of regions.
- Mission Dissemination: CGSM uses its website, Open House events, and other activities to communicate its mission. Additionally, the school plans to enhance collaboration directly with alumni and industry stakeholders, establishing a systematic feedback mechanism to gather input from various stakeholders.
- Diversity of Faculty and Students: CGSM aims to recruit new-generation faculty members, both Thai and international, to bring diverse and global perspectives. The school is also working on expanding partnerships with institutions outside of China and ASEAN to attract a more diverse student body and foster a global learning environment.
PRT Response:
NA
Chapter 3: Curriculum
- Standard 7: Learning Goals
- Standard 8: Curriculum Policy and Management of Curriculum
- Standard 9: Quality Improvement of Curriculum
- Standard 10: Online Education
- Standard 11: Diploma Policy and Learning Outcomes
- Standard 12: Globalization of Curriculum
- The current curriculum is the revised curriculum. It includes the SDGs components e.g. ethics course and provide more choices of electives courses.
- However, the involvement of the stakeholders e.g. the alumni and the industry players in the curriculum review process are not clearly documented in the report.
- The Young Executive MBA is the MBA fast track. It requires 1.5 years to graduation, instead of 2 years (for other MBA tracks). The faculty members interviewed highlighted that different teaching approach was used for different MBA tracks classes as the profile /background of the students is different.
- Participation and contribution by the stakeholders are the issue and still limited.
- Several explanations do not match the criteria requested by Abest21.
Issues to be improved:
- The learning goals must be reviewed regularly by collecting opinions from the stakeholders and involving users and alumni.
- The school is strongly encouraged to systematically and formally engage with their alumni in reviewing the program learning outcomes.
- Students exchange program is not available.
- To globalize educational programs, CGSM must accept foreign lecturers and exchange lecturers. The collaboration with foreign researchers should include conducting global classes, adding foreign directors and exchange students, joint degree programs, double degree programs, and overseas internships from China and several other countries.
The School’s Feedback:
- Curriculum Review with Stakeholders: CGSM conducts annual feedback sessions with graduate users systematically and gathers input from other stakeholders, including current students, alumni, and industry professionals. This process is carried out in a structured manner for each curriculum revision to ensure alignment with industry needs.
- Expanding Internationalization and Faculty Diversity: CGSM seeks collaborations with institutions in ASEAN and China to attract more international students and experts.
- Continuous Improvement of Learning Goals: CGSM regularly reviews and updates its learning goals to meet industry demands, taking into account input from key stakeholders.
PRT Response:
NA
Chapter 4: Students
- Standard 13: Admission Policy and Student Selection
- Standard 14: Student Encouragement and Support
- Standard 15: Student Body Diversity
- The school has a clear admission policy and selection process.
- About the candidates’ selection process, according to the staff interviewed, the success rate is about 80%.
- The school provides several financial initiatives and supports to the local and international students.
- The international student interviewed is from Indonesia, she received the scholarship from the school.
- The placement services – No specific reason is provided on why the program has not yet officially commenced (14-3).
- Orientation day was organized for both local and international students.
- In terms of the study and career advice, the students interviewed said that they usually refer to the dean or their lecturers for an advice.
- The school need to consider more student intake to have more potential students particularly from the countries that have different semester time with Thailand. Promotion in an effective way is a key to expand the students,
- Compliant with Abest21 standards.
Issues to be improved:
The school must review the academic support and reward system systematically and periodically.
- Schools and faculties should enhance scholarships for international students to boost the number of international students. This strategy will attract more individuals interested in studying at Khon Kaen University. Additionally, there should be a collaboration with industry or government agencies to establish special classes tailored for these entities.
The School’s Feedback:
- Financial Support System: CGSM provides financial support options for Thai students, including deferred payments, credit card payments, and alumni fund loans. For international students, there are dedicated scholarships for students from ASEAN and Greater Mekong Subregion (GMS) countries. Additionally, students with outstanding academic achievements receive honorary plaques and gold medals on graduation day, recognizing their academic success.
- Career and Study Abroad Counseling Support: CGSM has initiated the establishment of a career planning and development advisory service, which provides information and guidance on career options, career advancement, and opportunities for further study abroad. Academic affairs staff are responsible for managing this support, though the program has not yet been formally launched.
PRT Response:
NA
Chapter 5: Faculty
- Standard 16: Faculty Structure
- Standard 17: Faculty Qualifications
- Standard 18: Maintenance of Education and Research Environment
- Standard 19: Faculty Development
- Standard 20: Faculty Diversity
- There is a limited information about the school’s academic promotion policy.
- Based on the data provided, the school has no professor.
- As per the faculty interview, there was no clear answer on the challenges faced by the academic faculty in applying for the academic job promotion i.e. professorship, associate professor.
- The data about the backgrounds of the practically qualified supporting faculty members (total 42) are needed. (16-2) (16-3)
- The school supports its faculty members’ competencies development and research activities by allocating 50,000 Thai Baht yearly for each member, such as for attending conference and training courses.
- The school will benefit from inviting more visiting lecturer to gain more diversity and encourage the current lecturers to have more international experiences.
The nuance of research for some faculty member is also limited. Therefore, need more incentive to encourage them. - Several explanations do not match the criteria requested by Abest21.
Issues to be improved:
- The school must have a system to reward its faculty members who have excellent achievements in academic research or education.
- The faculty members’ international exchange program is one of the issues for improvement.
- The school must include several full-time and associate professors. According to the CGSM Report, it currently needs full-time professors but employs four associate professors. The strategy to augment the number of professors and associate professors must be determined.
The School’s Feedback:
- Academic Promotion Policy: CGSM actively supports academic promotions and research by providing research funding and awards for publications in high-quality journals. Additionally, annual performance evaluations are conducted to monitor faculty progress and plan further development.
- New Faculty Recruitment Plan: CGSM plans to recruit both Thai and international faculty members to enhance diversity and strengthen its team. Selection will 40 be based on the specific needs of the college.
- Support for International Exchange: CGSM supports faculty exchanges and international seminars, as well as inviting guest lecturers from abroad, to bring international perspectives and foster academic collaborations.
- Research Achievement Reward System: CGSM has a reward system for research publications in high-quality journals, including those indexed in Web of Science and Scopus, based on the university’s established criteria.
PRT Response:
NA
Chapter 6: Educational Infrastructure
- Standard 21: Maintenance of Educational Infrastructure
- Standard 22: Globalization of Educational Infrastructure
The school’s educational infrastructure is acceptable.
- The infrastructure is good enough particularly after the development of the new building. The challenge is how to use it in a more effective ways to support the mission statement and supporting the globalization.
- Compliant with Abest21 standards.
Issues to be improved:
The school must review its facilities systematically and periodically.
- The school must add other international student facilities, such as sports facilities, toilets for students with disabilities, nursing rooms, prayer rooms, or religious activities. – Separate dormitory accommodation for international and local students is required.
The School’s Feedback:
“CGSM continuously improves its infrastructure, including a new building that effectively supports teaching, learning, and various activities. We also plan to review and enhance facilities for international students and those with special needs, such as a versatile co working space adaptable for various activities, to foster an inclusive and diverse learning environment.”
PRT Response:
NA
4. Good Practice in the School’s Educational Programs
Title: “Business-Oriented Educational Program”
Reasons:
- The KKU MBA program is focused on practical and application of knowledge on industries.
- Most of the faculty members have industry working experiences prior to joining the school.
- The school has collaborated with various industries for educational activities which include course teaching, industry visit and guest speaker session.
- Most students are from the Executive MBA track (working students)
5. Matters to be improved
- The school is not fully funded by the university. Tuition fee is the main source of income to the school. Hence, sustaining the number of students is crucial. Specific action plan on attracting the students is needed. A placement service is suggested to be implemented as it could attract more full time MBA students to join the program.
- The school encourages the faculty members to strengthen their research work and publication for career advancement. It is recommended for the school to have a specific target for the 3-years action plan in terms of publication number, amount of research grant and targeted number of assistant professors, associate professors and professors.
- All described above.
- The number of international students must be increased because there are only a few
- The number of professors and associate professors must be increased.
- Systematic process of how PDCA is implemented.
- How do you ensure the achievement of learning goals/objectives/outcomes?
- Increase the number of exchange lecturers and research collaboration.
- The school has to add some information/data to the report.
- The university/faculty has to support the staff in professional growth and development increase their hard and soft skills.
The School’s Feedback:
- Student Enrollment and Recruitment Strategy: CGSM recognizes the importance of sustaining student numbers and has implemented targeted marketing strategies through online channels, roadshows, and partnerships with alumni networks and industry affiliates to attract both domestic and international students. Additionally, the school is considering implementing a placement service to enhance the MBA program’s value and attract full-time students.
- Support for Faculty Development in Research and Academic Advancement: CGSM allocates resources to support faculty research and academic output, with a reward system for publications in reputable journals. A three-year plan is in place to increase publication volume, research grants, and academic positions, including Assistant Professors, Associate Professors, and Professors, in alignment with the school’s faculty development goals.
- Increasing International Student Enrollment: The school has taken steps to expand its international network, focusing particularly on China and ASEAN countries, through Memoranda of Understanding (MOUs) to facilitate student exchanges and attract a more diverse student body.
- Enhancing Faculty Diversity and Competence: CGSM plans to invite guest lecturers and establish exchange programs with international partners, as well as promote collaborative research to diversify its faculty and foster a globally oriented learning environment. Faculty are also encouraged to enhance their teaching and research skills through funding support for conferences and training.
- Improving PDCA and Quality Assurance Processes: The school employs a PDCA system to systematically review and evaluate its operations, actively incorporating stakeholder feedback to refine management practices and respond to industry needs.
PRT Response:
Points noted.
6. Peer Review Schedule
ABEST21 assessed the School’s ABEST21 Management Accreditation by conducting substantial assessment on “Self-Check/Self-Evaluation Report (SCR)” by the Desk Review and the Peer Review Visit according to the Review Schedule below.
- Jun.30, 2023 : Acceptance of the “QIS”
- Sep.29, 2023 : Online Interview
- Nov.28 and 29, 2023 : Ratification of the “QIS” by the Peer Review Committee
- Jul.5, 2024 : Acceptance of the “SCR”
- Oct.28 and 29, 2024 : Online Peer Review Visit
- Nov.1, 2024 : Informal Announcement of the Draft of the PRT Review Report
- Nov.1-Nov.13, 2024 : Coordination of opinions between the PRT and the School
- Nov.27-28, 2024 : Ratification of the “PRT Review Report”
- Jan.14, 2025 : Recommendation of the Accreditation Committee
- Feb.26, 2025 : Ratification of the ABEST21 Accreditation by the Board of Trustees